Nicetown Review 2026: Affordable Curtains With a Blackout Claim That Doesn’t Always Hold Up

Introduction

Nicetown has become one of the most visible curtain brands on Amazon, Walmart, and its own direct-to-consumer store, selling blackout panels, sheers, velvet drapes, and custom window treatments at prices that undercut specialist home textile brands by a wide margin. On Amazon, individual listings hold ratings around 4.6 out of 5 from tens of thousands of reviews, with buyers describing the fabric as soft, the colours as accurate, and the value as excellent for the price.

This review separates the genuine budget value from the fulfilment and product-accuracy problems so you can decide whether Nicetown is worth the risk, and which buying channel gives you the best protection.

What Is Nicetown?

Nicetown is a home textile brand that has been producing curtains since 1999, with design input from Europe and the USA and manufacturing based in China. The brand sells ready-made and custom curtains through its own website, Amazon, Walmart, and other marketplaces.

Key aspects of the brand include:

• Established in 1999, with over two decades in curtain production
• Product range spans blackout curtains, sheers, linen-textured drapes, velvet panels, valances, and outdoor curtains
• Designs are created by European and US designers, with production in Nicetown’s own factory in China
• Sells through Nicetown, Amazon, Walmart, and other marketplaces
• Offers a 30-day return window for ready-made products, with a 20% processing fee on returns
• Shipping is quoted at 5–8 business days for ready-made products and 10–16 business days for custom orders
• Customer service is available via support@nicetown.com, with a US address in Phoenix, Arizona

The brand’s identity is built on accessible pricing and broad design variety rather than on premium materials or a consistently reliable ownership experience.

Product Range and Categories

Nicetown’s catalogue is broad, and the differences between product families matter because performance and customer satisfaction vary significantly across lines.

Blackout Curtains are the core of the business. The range includes solid grommet-top panels, linen-textured blackout drapes, double-layer blackout curtains, and 100% blackout lined panels. These are the products most often reviewed, and the ones where the blackout claim is most contested.

Sheer and Semi-Sheer Curtains include voile sheers, faux linen sheers, and floral light-filtering panels. These are generally well-reviewed for their softness and light diffusion, with buyers describing them as “beautiful sheer curtains” that make a room feel “bright and airy”.

Velvet and Decorative Curtains include crushed velvet, Christmas velvet, and scalloped valances. These are positioned as affordable luxury options, and reviews often praise the look and feel relative to the price.

Custom and Specialty Curtains include room dividers, outdoor curtains, French door curtains, and custom-sized panels. Custom orders carry different return terms and longer shipping times.

Build Quality and Materials

Build quality is where Nicetown budget positioning is most visible, and the reviews reflect a genuine split between “great for the price” and “not what was advertised”.

What reviewers consistently praise:

• Softness and drape are frequently mentioned, with one Amazon reviewer noting the fabric is “soft cloth that drapes well and is easy to iron before hanging”.
• Sheer curtains are described as “beautiful” and “great for the price”, with buyers saying the quality “feels great” relative to what they paid.
• Velvet curtains receive praise for their “rich texture” and “dramatic look”, with one reviewer saying the heaviness is “wonderful” for a $20 panel.
• Some 100% blackout lined panels are described as “so thick and heavy duty”, with the fabric “soft, durable, and so well made”.

Where the quality claims break down:

• A Walmart reviewer described a black velvet curtain as “exceedingly heavy, even though they’re made very cheaply”, with fabric that is “very thin” and cannot possibly insulate.
• A Trustpilot reviewer described the quality as “terrible”, with fabric that is “so stiff and cheap” that the curtains “don’t open well at all”.
• A Woot reviewer noted that after washing, the colour was “ok but quality and price not as good”, with wrinkles that are “hard to come out”.
• One reviewer noted that the edges are about 1/2 inch shorter than the body of the curtain, so buyers should measure mid-body rather than expecting a uniform length.

Blackout Performance: The Central Claim

Blackout performance is the single most important factor in a Nicetown purchase, and it is where the brand’s reputation is most divided.

Where blackout works:

• Some reviewers describe the 100% blackout lined panels as genuinely effective, with one saying “my room stays pitch dark even during the brightest part of the day”.
• A Woot reviewer noted that the backside has black fabric, making them “basically double thick” and effective at blocking light.
• A Walmart reviewer noted that the velvet curtains were “very thick and heavy” and worked well during a snowstorm, blocking “100% of frigid air” from a glass door area.

Where blackout fails:

• A Walmart reviewer stated bluntly: “These are not what they advertised. They say room darkening. Light shows through like there was no curtains at all”.
• Another Walmart reviewer described the curtains as a “FALSE ADVERTISEMENT”, saying the curtains “do nothing in regards to temperature control nor are black out curtains”, and that they were “woken up by the sun each morning”.
• An Amazon reviewer noted that the curtains “do darken the room, but definitely not blackout material”, and that light comes in around the rod and through the fabric.
• A Trustpilot reviewer who spent almost $500 on custom “100% blackout curtains” said they received curtains that were “completely sheer and not light blocking at all”.

The honest conclusion is that Nicetown’s blackout performance is product-line dependent. Some lined and velvet panels perform well; some entry-level “blackout” panels are closer to room-darkening than true blackout. Buyers who need guaranteed light blocking should look for the specifically lined 100% blackout products and read the reviews for that exact listing rather than trusting the category label.

Sizing, Fit, and Custom Orders

Sizing is a practical consideration with Nicetown, particularly for custom orders, where return options are limited.

What buyers should know:

• Ready-made curtains are available in standard widths and lengths, with grommet, rod pocket, and back tab options.
• Custom curtains are made to the buyer’s window size, and returns are generally not accepted unless there is a confirmed quality issue or manufacturing defect.
• One reviewer noted that the edges are about 1/2 inch shorter than the body, so measurements should be taken from the mid-body rather than the edge.
• Custom orders take 10–16 business days in total, compared with 5–8 business days for ready-made products.

The practical advice is to measure carefully, order a standard size where possible, and only go custom if the window shape genuinely requires it. Custom orders remove the safety net of a straightforward return.

Pricing and Value

Nicetown pricing is its strongest argument, and the value case is genuine on the better product lines.

Typical pricing (varies by product, size, and promotion):

• Ready-made blackout curtains: often $15–$40 for a two-panel set, with some listings as low as $15.25
• Linen-textured and plaid curtains: regular prices around $129.99–$133.99, with sale prices from $67.99
• Velvet curtains: around $20–$80 depending on size and line
• Custom curtains: higher, with a $500 custom order cited in one Trustpilot complaint

The value case is strongest for sheer curtains and budget velvet panels, where the look and feel exceed the price. It is weakest for custom blackout orders, where the cost is higher, the return options are limited, and the blackout claim is the least consistently delivered.

Customer Experience: The Trust and Support Problem

This is the part of the Nicetown story that any honest review must confront directly. The products can be good value, but the support and trust record is inconsistent enough that buyers should understand the risk.

Trust signals are contradictory:

• Trustpilot rates Nicetown 4 out of 5 (“Great”) on some regional pages, with the company replying to many negative reviews.
• The same Trustpilot pages contain reviews stating “THEY ARE A SCAM, do not order”, with complaints about sheer curtains sold as blackout and unresponsive support.
• Scamadviser also gives the site a low trust rating, suggesting “potential security risks or operational” concerns.

Recurring complaints:

• Customer service is difficult to reach. One reviewer said they tried phone, chat, and email “multiple times” and “nothing works”, with the phone number constantly busy.
• Refunds are refused or delayed on defective or misdescribed items, according to multiple Trustpilot reviews.
• Shipping delays of up to a month and a half are reported, despite the quoted 5–8 business day timeframe for ready-made products.
• Custom orders are high-risk, because returns are not accepted unless a defect is confirmed, and confirming a defect can be difficult if support is unresponsive.

Positive support experiences do exist:

• One reviewer praised customer service as “super helpful, quick to respond”, after receiving a missing tie-back and being offered a replacement.
• Another reviewer noted that the company replied to their Trustpilot complaint and attempted to resolve the issue.

Pros and Cons

Nicetown vs. Standard Brands

How does Nicetown compare to established curtain brands and marketplace alternatives?

Nicetown’s advantage is price and variety. IKEA, West Elm, and Amazon Basics offer more consistent quality and stronger returns, but at a higher price or with less design variety. For a buyer who is willing to read the reviews for a specific listing and buy through a marketplace with buyer protection, Nicetown can be good value. For a buyer who needs guaranteed blackout performance and easy returns, the established brands are safer.

Verdict and Final Thoughts

Nicetown is a brand that can deliver genuinely good value, but only if you choose the right product and the right buying channel. The sheer curtains are widely praised, the velvet panels look more expensive than they are, and some of the 100% blackout lined products perform exactly as advertised. For a budget-conscious buyer who reads the specific listing reviews and buys through Amazon or Walmart, the savings are real.

But the brand’s weaknesses are equally real. Blackout performance varies by product line, and some panels sold as “blackout” are closer to room-darkening. Customer service can be unreachable, refunds can be refused, and the site’s independent trust scores are low. The custom order route is the highest-risk option, because returns are limited and the cost is higher.

Who is Nicetown best for?

• Budget-conscious buyers who want affordable sheers, velvet panels, or basic blackout curtains
• Shoppers who buy through Amazon or Walmart for buyer protection and easy returns
• Anyone willing to read the reviews for the exact product listing before ordering
• Buyers who need standard sizes rather than custom measurements

Who should look elsewhere?

• Buyers who need guaranteed 100% blackout performance for a bedroom or shift-work schedule
• Anyone ordering custom curtains who wants a straightforward return option
• Shoppers who prioritise responsive customer support and easy refunds
• People who are not comfortable with the risk of inconsistent product accuracy

Overall, Nicetown is worth considering if you stick to the better-reviewed product lines, buy through a marketplace with strong buyer protection, and treat the “blackout” label as a claim to verify rather than a guarantee. The value is real on the right products; the risk is that not every product matches its description.

Considering Nicetown? Choose the specifically lined 100% blackout products, read the reviews for that exact listing, buy through Amazon or Walmart, and avoid custom orders unless you are confident in the measurements and the return terms.

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